In her presentation at An Event Apart in Washington DC 2012Karen McGrane outlined why providing content to mobile users is not only a strategic imperative but also an obligation for many organizations.

I love this idea of making multimedia a contextual experience, logically enhancing the narrative as it progresses (while leaving the choice to consume it up to the reader), not something dumped into the top or middle of a story.

University websites also need to attract and engage the students who represent a good fit. And it takes solid research, clear communications, and effective persuasion at the right time and in the right way to make that happen. The moral of the story? You need strong copy, but it must be copy that’s suited to the higher education environment.

We focus on publishing content our readers love so much they think it is worth sharing. It sounds simple but it’s hard to do and it is the metric that aligns our company with our readers. In the long term is good for readers and good for business.

Journalists of all ages should recognize that social media conversations aren’t entirely frivolous; they can help us understand who community members are, what’s important to them and how they’re connecting with stories. We’re all working toward a mission of community building, whether it’s online or not. If we put aside our ageism and work to recognize the value in one another’s experiences, we can better collaborate on projects and make informed decisions in the newsroom.

“A masterclass in digital storytelling, from the people who do it best.” - Now available for free download