August 2012
6 posts
LukeW | An Event Apart: Mobile Content Strategy →
In her presentation at An Event Apart in Washington DC 2012Karen McGrane outlined why providing content to mobile users is not only a strategic imperative but also an obligation for many organizations.
Watch a creepy guy smell someone: The New York... →
I love this idea of making multimedia a contextual experience, logically enhancing the narrative as it progresses (while leaving the choice to consume it up to the reader), not something dumped into the top or middle of a story.
“StoriesFrom allows professional and amateur filmmakers a relatively easy way to...”
– The Tiziano Project launches multimedia platform StoriesFrom » Nieman Journalism Lab
“In a 2008 survey of managers across the global, by Proudfoot Consulting,...”
– Making the case for internal communications in higher education | Higher Education Network | Guardian Professional
6 steps to effective college web copy – without... →
University websites also need to attract and engage the students who represent a good fit. And it takes solid research, clear communications, and effective persuasion at the right time and in the right way to make that happen. The moral of the story? You need strong copy, but it must be copy that’s suited to the higher education environment.
BuzzFeed’s strategy - Chris Dixon →
We focus on publishing content our readers love so much they think it is worth sharing. It sounds simple but it’s hard to do and it is the metric that aligns our company with our readers. In the long term is good for readers and good for business.
July 2012
28 posts
Content Management Systems Used by Government... →
Why social media roles in newsrooms shouldn’t just... →
Journalists of all ages should recognize that social media conversations aren’t entirely frivolous; they can help us understand who community members are, what’s important to them and how they’re connecting with stories. We’re all working toward a mission of community building, whether it’s online or not. If we put aside our ageism and work to recognize the value in one another’s experiences, we...
Inside the Story →
“A masterclass in digital storytelling, from the people who do it best.” - Now available for free download
What Teenagers Really Think of Your Marketing –... →
For Higher Ed Marketers, Klout Should Not Count →
Twitter Is Working on a Way to Retrieve Your Old... →
Trying to remember that pithy, brilliantly composed tweet about the latest Wes Anderson movie that you fired off a few months ago? You’re out of luck: Twitter gives users access only to the last few thousand posts made to the site. But Dick Costolo, Twitter’s chief executive, promises that this will eventually change. “We’re working on a tool to let users export all of their tweets,” Mr. Costolo...
“What is the nature of news on YouTube? What types of events “go...”
– YouTube & News | Project for Excellence in Journalism (PEJ)
Major news organizations find they have to lighten... →
Yes, in an ever-expanding universe of cats, Drunk History, and nostalgia for old commercials, people really are turning to YouTube for some news and information — mostly in search of stories with dramatic visuals.
Haik: Washington Post web team a ‘disruption... →
“The kind of team I’m trying to build at the Post [requires] a varied skillset,” she said. “They are journalists first — content comes first, of course. You also have to know how technology works, but you don’t necessarily have to be a coder or developer. Conceptual knowledge of how all that works is very important. We need people working in the newsroom who can work and engage with developers.”
#hewebSYR 2012 recap | Link: The Journal of Higher... →
I think I would say that what was initially a bit of a concern – She’s a Web developer. He’s a social media coordinator. Can they get along in the suburbs?! – turned out to be one of the biggest strengths of the Syracuse regional. With only one track to choose from, the Web marketers in the room got a chance to see what a really smart developer can help them achieve, and the Web developers in the...
2012 E-Recruiting Practices Report from... →
The new 2012 E-Recruiting Practices Report from Noel-Levitz shows colleges and universities are working to keep up with prospective students’ changing behaviors and preferences by employing a wide range of online technologies such as mobile-optimized Web sites, text messaging, social media, QR codes, and more.
We’ll tell you what you really want: Mobile... →
When your organization is truly customer focused, right down to its core, then the prospect of preparing your content to go wherever your users are stops seeming outlandish and starts seeming like the only sensible course of action.
Go Mobile at Texas A&M University |... →
A great educational resource for the TAMU community about mobile technology and the value of responsive web design.
"Just because someone is doing a search from a... →
Moving mobile: ReadWriteWeb chooses responsive... →
As indicators continue to show we’re going more mobile, publishers are adjusting their strategy to find the best way to serve that audience. And, as it turns out, they’re learning more about their audience’s reading preferences. For ReadWriteWeb, more readers tend to look at the site’s content through the iPhone’s Safari browser than from its iPhone app. And tablets, led overwhelmingly by the...
How To Improve Visibility, Communication &... →
Do you want to improve visibility, communication and accountability of social media within your company? It’s as simple as sending a project dashboard on a regular basis to a broader team. Really. That’s the magic pill. It seems so simple yet not enough of us do it. Instead, we complain that there are silos or that people don’t understand that corporate social media is more than just tweeting and...
Digital Journalism – How News is Sourced with... →
“Let me make a long story short: just make quality, relevant content with...”
– Great Works of Fiction Presents: The Mobile Context | The Haystack.
LukeW | Data Monday: How Long To a Mobile... →
Storytelling Techniques For Effective Business... →
Rands In Repose: Please Learn to Write →
Writing is the connective tissue that creates understanding. We, as social creatures, often better perform rituals to form understanding one on one, but good writing enables us to understand each other at scale.
What I do with bad copy
newscatgif:
When I check out a @storify, but then it's just a...
newscatgif:
How to make boring things interesting in video «... →
Part of the secret to doing good video is choosing the right stories to tell with video in the first place.
Why Content Strategists Need To Know About More... →
Be prepared to ask for more. Be prepared to ask for more again when people say no. Be prepared to hustle a bit for others to see the value in what you’re proposing. As I said at the beginning, we are our own best advocates for content strategy – but no one else will do it for us.
Seth's Blog: "All we need is 250 votes..." →
To be really clear: it’s harder to cut through the clutter than ever before, but just because a gimmick is going to cut through the clutter doesn’t mean you should use it.
June 2012
12 posts
“You can’t get more interactive than a conversation among people who care...”
– What makes Twitter Twitter? - alt.adrianshort
Admissions-First Mobile Strategy | Higher Ed Live →
Vice President of Marketing at Mongoose Research, Marty Agius, joins Admissions Live for an overview of best practices in an admissions-first approach to mobile communication strategies. From text messaging to mobile web sites, Marty brings over 26 years of marketing experience to the show along with dos and don’ts for mobile web content curation.
Content Strategy Summit 2012 - September 27, 2012 →
Very, very excited and honored to be included in this stellar lineup along with Ginny Redish, Melissa Rach, Margot Bloomstein, Relly Annett-Baker and Karen McGrane.
I will be speaking about content strategy for online news organizations - that includes higher ed newsrooms, as well as news operations within other organizations.
Psst: You can get a 20% discount on registration with the code...
ALL CAPS: Instagram | Link: The Journal of Higher... →
I share my take on one of my favorite social media platforms, and so do two other higher ed smarties, Nick Denardis of Wayne State University and Bruce Floyd of the University of Florida.
Brand-building in Facebook WITHOUT the Fan Page →
The care and feeding of software engineers (or,... →
Software engineers don’t get into coding because they want someone to tell them what to do, they get into it because they discovered they could create something useful. Every single software engineer fell in love with coding because she made a small, useful program early on and was hooked.
Does your newsroom have a smart-refrigerator... →
The Internet-enabled future will reach more than kitchen appliances, of course, but it’s a useful shorthand for delving into an approach to non-traditional devices that extends way beyond smartphones and tablets.
“Today, adopting social technologies are a ticket to play, not a ticket to win,”...”
– How Harvard’s Paving the Way in Digital Communication | BostInno
“People turn more often to digital content but don’t necessarily trust it. Why?...”
– (Re)consider the Source | Contents Magazine
What are the implications for higher ed?
“The Tribune company’s CMS is powerful but monolithic. It makes publishing news...”
– Covering the NATO summit « News Apps Blog
Storytelling Techniques For Effective Business... →
Lou Hoffman talks about how you get the most SEO bang for your press release buck. The key is backlinks.
—-
Search engine algorithms don’t distinguish between syndicated content like our news release and actual stories crafted by journalists. The algorithm simply sees content hanging off of www.reuters.com. This is significant because not all backlinks are created equal. A backlink from...
May 2012
7 posts
Making the case for online co-creation and tapping... →
NPR creates news applications team as part of... →
The news apps team, he said, “is an important component of an emerging strategy in which increasingly the radio we produce and the digital content we produce will be more effectively married together, both on the desktop Web and over time, mobile platforms and tablet platforms and other screens.”
“You need to ask yourself if your external social presence is a reflection of...”
– Does your staff read your Tweets? #HighFive? | Tippingpoint Labs
