In her presentation at An Event Apart in Washington DC 2012Karen McGrane outlined why providing content to mobile users is not only a strategic imperative but also an obligation for many organizations.
I love this idea of making multimedia a contextual experience, logically enhancing the narrative as it progresses (while leaving the choice to consume it up to the reader), not something dumped into the top or middle of a story.
University websites also need to attract and engage the students who represent a good fit. And it takes solid research, clear communications, and effective persuasion at the right time and in the right way to make that happen. The moral of the story? You need strong copy, but it must be copy that’s suited to the higher education environment.
We focus on publishing content our readers love so much they think it is worth sharing. It sounds simple but it’s hard to do and it is the metric that aligns our company with our readers. In the long term is good for readers and good for business.
Journalists of all ages should recognize that social media conversations aren’t entirely frivolous; they can help us understand who community members are, what’s important to them and how they’re connecting with stories. We’re all working toward a mission of community building, whether it’s online or not. If we put aside our ageism and work to recognize the value in one another’s experiences, we can better collaborate on projects and make informed decisions in the newsroom.
Trying to remember that pithy, brilliantly composed tweet about the latest Wes Anderson movie that you fired off a few months ago? You’re out of luck: Twitter gives users access only to the last few thousand posts made to the site. But Dick Costolo, Twitter’s chief executive, promises that this will eventually change. “We’re working on a tool to let users export all of their tweets,” Mr. Costolo said in a meeting with reporters and editors at The New York Times on Monday. “You’ll be able to download a file of them.”
“What is the nature of news on YouTube? What types of events “go viral” and attract the most viewers? How does this agenda differ from that of the traditional news media? Do the most popular videos on YouTube tend to be videos produced by professional news organizations, by citizens or by political interest groups or governments? How long does people’s attention seem to last? The Pew Research Center’s Project for Excellence in Journalism examined 15 months’ worth of the most popular news videos on the site (January 2011 to March 2012)-some 260 different videos in all-by identifying and tracking the five most-viewed videos each week located in the “news & politics” channel of YouTube, analyzing the nature of the video, the topics that were viewed most often, who produced them and who posted them. The data reveal that a complex, symbiotic relationship has developed between citizens and news organizations on YouTube, a relationship that comes close to the continuous journalistic “dialogue” many observers predicted would become the new journalism online.”—YouTube & News | Project for Excellence in Journalism (PEJ)
Yes, in an ever-expanding universe of cats, Drunk History, and nostalgia for old commercials, people really are turning to YouTube for some news and information — mostly in search of stories with dramatic visuals.
“The kind of team I’m trying to build at the Post [requires] a varied skillset,” she said. “They are journalists first — content comes first, of course. You also have to know how technology works, but you don’t necessarily have to be a coder or developer. Conceptual knowledge of how all that works is very important. We need people working in the newsroom who can work and engage with developers.”
I think I would say that what was initially a bit of a concern – She’s a Web developer. He’s a social media coordinator. Can they get along in the suburbs?! – turned out to be one of the biggest strengths of the Syracuse regional. With only one track to choose from, the Web marketers in the room got a chance to see what a really smart developer can help them achieve, and the Web developers in the room got a chance to see what really smart communications professionals and educators can do to advance the missions of our schools with online tools.
The new 2012 E-Recruiting Practices Report from Noel-Levitz shows colleges and universities are working to keep up with prospective students’ changing behaviors and preferences by employing a wide range of online technologies such as mobile-optimized Web sites, text messaging, social media, QR codes, and more.
When your organization is truly customer focused, right down to its core, then the prospect of preparing your content to go wherever your users are stops seeming outlandish and starts seeming like the only sensible course of action.
As indicators continue to show we’re going more mobile, publishers are adjusting their strategy to find the best way to serve that audience. And, as it turns out, they’re learning more about their audience’s reading preferences. For ReadWriteWeb, more readers tend to look at the site’s content through the iPhone’s Safari browser than from its iPhone app. And tablets, led overwhelmingly by the iPad, are the fastest growing segment of RWW’s audience.
Do you want to improve visibility, communication and accountability of social media within your company? It’s as simple as sending a project dashboard on a regular basis to a broader team. Really. That’s the magic pill. It seems so simple yet not enough of us do it. Instead, we complain that there are silos or that people don’t understand that corporate social media is more than just tweeting and status updates. While there are many other ways that you can take your internal critics and turn them into your biggest fans, sending a project dashboard on a regular basis can be one of the simpler ways to increase visibility, communication and accountability for you and your team.
“Let me make a long story short: just make quality, relevant content with appropriate tasks, and offer all of these to all users, unless said content or functionality is dependent upon device capabilities (such as a camera). Then make it easy for the user to decide what it is they want to do. It’s like… web development all over again, isn’t it?”—Great Works of Fiction Presents: The Mobile Context | The Haystack.
Writing is the connective tissue that creates understanding. We, as social creatures, often better perform rituals to form understanding one on one, but good writing enables us to understand each other at scale.
Be prepared to ask for more. Be prepared to ask for more again when people say no. Be prepared to hustle a bit for others to see the value in what you’re proposing. As I said at the beginning, we are our own best advocates for content strategy – but no one else will do it for us.
Vice President of Marketing at Mongoose Research, Marty Agius, joins Admissions Live for an overview of best practices in an admissions-first approach to mobile communication strategies. From text messaging to mobile web sites, Marty brings over 26 years of marketing experience to the show along with dos and don’ts for mobile web content curation.
Software engineers don’t get into coding because they want someone to tell them what to do, they get into it because they discovered they could create something useful. Every single software engineer fell in love with coding because she made a small, useful program early on and was hooked.
The Internet-enabled future will reach more than kitchen appliances, of course, but it’s a useful shorthand for delving into an approach to non-traditional devices that extends way beyond smartphones and tablets.
“The Tribune company’s CMS is powerful but monolithic. It makes publishing news for several huge metro areas possible, but it also means that it is hard to build new applications. Lucky for us, the IT team has been developing an API that lets us create custom tools to read from and write to the CMS.”—Covering the NATO summit « News Apps Blog
Lou Hoffman talks about how you get the most SEO bang for your press release buck. The key is backlinks.
Search engine algorithms don’t distinguish between syndicated content like our news release and actual stories crafted by journalists. The algorithm simply sees content hanging off of www.reuters.com. This is significant because not all backlinks are created equal. A backlink from Reuters, a global media property with mass readership and a zillion backlinks itself, carries considerable clout. For the cost of news release distribution (cheap), we generated three golden links.
The news apps team, he said, “is an important component of an emerging strategy in which increasingly the radio we produce and the digital content we produce will be more effectively married together, both on the desktop Web and over time, mobile platforms and tablet platforms and other screens.”
“You need to ask yourself if your external social presence is a reflection of your customer’s real-world experience? You need to decide if you’re putting a superficial veneer on an otherwise poor experience? Maybe you should ask yourself if you can use your social media stream to change your internal culture?”—Does your staff read your Tweets? #HighFive? | Tippingpoint Labs