November 2011
29 posts
The Value of Stories for Business ·... →
A Storify wrap-up of my keynote at Gilbane Boston, including slides and reactions via Twitter.
“For Georgy Cohen, manager of web content and strategy at Tufts University...”
– Time to Get Strategic With Content | University Business Magazine
Niche Social Networks Deliver Big Results →
Some great points here. Are you using Instagram, as major publishers like NPR have? Is your dining hall on Foodspotting? Can you complement a visual identity or branding rollout via Pinterest? There are a lot of channels out there - check out the world beyond Twitter and Facebook, and see if these tools can better help you achieve your goals.
“Today’s prospect is next decade’s donor. This is why your admissions team needs...”
– I’d like to introduce myself as…myself…and then again, as myself. | Fran Zablocki
The early college search process through the... →
Some highly valuable reminders. Also - Nintendo DS!? Yes, this is a mobile device you should be testing on…
“The “mobile web” does exist but it’s from the standpoint of giving a name to the...”
– Mobile Strategy Is Dead, Long Live Content Strategy – Mobile in Higher Ed
Dave Olsen, once more with the smartness.
“The more people use the Web to live their lives and do their jobs, the more web...”
– You don’t need a mobile strategy
“Mobile is the next imperative channel. Technology makes things easier and adds...”
– 5 Ways Higher Education Is Leveraging Mobile Tech
“I find that, more & more, I look outside #highered for suggestions, ideas,...”
– @ColB on Twitter
“61% of parents prefer video produced by students on campus. 38% prefer video...”
– New Cappex Infographic: What Parents Want from Colleges | The College Insider: Breaking News about Colleges & Scholarships from Cappex
“Go beyond the content you offer, and think of the experience you’re trying to...”
– Frictionless
This is a great reminder: you can have extraordinary content and a powerful message, but if it is not easy for people to access or share, its value is diminished. We can learn something from these successful content pay models — consider the experience.
Content and Community in Higher Education →
How can content create and sustain meaningful conversation? What types of content best serve our community? What are the opportunities for using social content in new or better ways?
Rick Allen of Meet Content reached out to a few higher ed community managers to get their take on planning for content and community. Here’s what they had to say.
Newsjacking! →
Be still my heart… David Meerman Scott has a new ebook out called “Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage.”
“Mobile devices are used frequently in conjunction with other screens, including...”
– Razorfish Outlook Report Vol 10
“Forget Mobile — Think Multiscreen”
“Whether or not you realize it, user interface (and by extension user experience)...”
– Defining User Experience as Brand Experience | SpyreStudios
Content Strategy and Location-Based Marketing →
My recap of Tuesday night’s discussion with @schneidermike at Content Strategy New England.
EDUniverse: Discover, Learn, Engage. - mStoner -... →
This should be a great resource for higher ed!
“Everything is connected to everything else.”
– mStoner’s First Law of Branding - mStoner - Blog
“Stories are how children learn and are taught, year after year, formally or...”
– Your brain on narrative: evolution and the story rope
Kids are learning the narrative arc, as reinforced through graphical cues, at the earliest stages of reading comprehension instruction. Story is our native language.
“The core tenets of Future Friendly are:
- Acknowledge and embrace...”
– The Future Friendly Campus: A Manifesto
Dave Olsen shares his interpretation of what a “Future Friendly” approach to the higher ed web (mobile and more) would be.
University of Notre Dame →
An example of responsive web design in higher ed, via Dave Olsen. I love how when you scale down to a certain size, the “popular sites” button becomes a “Mobile Resources” dropdown.
“We are at the lightbulb stage of the Internet. The implications of a connected...”
– pinch/zoom » On the Brink of a Networked Society
can 3 positive things a day help keep the blues... →
A positive frame of mind can mean all the difference. Gotta try this.
I wish I had never heard of Google ’s brand pages... →
Robert Scoble makes a good point that there’s no way to manage a Google+ brand page as a team, and that it is tricky to divorce your personal account from your brand account. Perhaps apps will arise that work around this? Who can say?
A Book Apart, Designing for Emotion & Mobile First... →
Want…
“Normal people who want the same thing as everyone else aren’t the majority...”
– Embrace the Weird | KaneCo Conversations 