“So how do you get to the essence of an institution? How do you discover what’s unique and special about a school or campus so that you can use what you find out in the visual design, features, and copy of a website? My best advice? Don’t make assumptions. Don’t assume you already know the story.”—I’m listening. Tell me your version of the story. - mStoner - Blog
"Digital first" doesn’t have to mean "death to print." The Atlantic offers a lot of lessons that higher ed can learn from when it comes to adjusting your workflow and newsroom to prioritize smart web publishing while still allowing your print component to thrive.
The most important things in life, Fran reminds us, are data and relationships. You get these, you get the keys to the lifecycle castle, and everyone is happy. The rest, as the sages would say, is commentary.
“Facebook’s decision to close down Facebook Places was a huge indicator that the “check-in” space was fading and that we were gravitating towards new forms of geolocation: practical means like getting directions or finding where the closest taxi is. Now, Facebook’s acquisition of Gowalla is a huge indicator of the importance of tying your location into a story.”—
“Intensive training and hours of practice helps emergency room doctors and nurses make dozens of rapid-fire decisions on the spot. More significantly, these medical professionals have a crystal clear filter through which to weigh their options – which patient outcomes will most benefit from immediate attention. For marketing communications, that filter is a comprehensive content strategy.”—The Bleeding Edge « think do