“I believe that the ultimate solution shouldn’t hinge on scripting or CSS—and certainly nothing like UA detection, cookies, custom scripting on the front end, or any server-side shenanigans. Our aim is to represent and serve content appropriately, and for that reason I believe that this should be solved in markup. … What we need is a new markup pattern—one that allows us to specify multiple source files, but still specify universally-recognized markup as “fallback content” for browsers that don’t recognize the new tag.”—A List Apart: Articles: Responsive Images: How they Almost Worked and What We Need
“Simplify. Simplify. Simplify. That was the overarching theme of many of our discussions with the Office of Undergraduate Admissions when imagining a new Web presence. Let’s step back and make things easier for the user. Focus on the key messages that UoA wants to get out there about Vanderbilt. What are the key ACTIONS we want prospective students to take when they visit the site? Once we know those things — it flows from there.”—
“The truth is, our brand belongs to our community as much as it belongs to us, if not more so. That identity is not a decree that gets passed down; it is shared and, more to the point, it is co-created. While we shape and communicate it, they are out there living it.”—
“If you care about editorial/content strategy, content management, blogging, or digital publishing, Project Argo is the kind of exemplar we’d be bone-stupid to ignore. The philosophy behind Argo will be familiar to content strategy and publishing people: Sucherman summed up the sites’ essential elements as “strong original content,” “community and conversation,” and “smart curation and aggregation.”—
“By doing too much, it is difficult to do anything very well. Adopting a content strategy represents an opportunity to focus your messages, reduce your workload, and increase your effectiveness.”—Doing Better By Doing Less « think do
I think there are two key ingredients to a creative work environment: small, integrated teams, and permission to fail. On the former, you need to work with people for whom you have a chance to get close to, and whose skills are different from your own. So, put the writers in with the designers and developers, and get them all talking about what they do. Encourage them to argue; good (i.e., respectful, thoughtful) arguments are great ways to learn and generate ideas.
Second, let them try new things and reward them even when (especially when) they fail. You have to be able to take risks to do great work, but too often institutions treat failure as a thing to be avoided rather than a thing to learn from. No one wants to fail, but no one ever did anything really great without first fucking up a few times.
I decided recently to evaluate my marketing toolbox. I have an MBA in Marketing, a graduate degree in Project Management, and a BA in Music with a concentration on Music Technology & Voice. As education goes, it’s a strong and interesting mix of…
“The Penn Stater, the primary communication piece that binds the alumni body together and spearheads alumni fundraising, showed how truly powerful both the story and the method (print) can be when done correctly. It’s hard to think this issue would have made such an impact as a digital or tablet version.”—Penn Stater Magazine Handles Scandal the Right Way
“When you take a look at our web analytics, our number two referrer (right behind our parent institution’s website) is Facebook. Visitors coming from Facebook spend almost a full minute more on our site than the average visitor. Our students are finding our site through Facebook, so I’ll continue to try to find more students through Facebook.”—Why Facebook Ads Work for Higher Education | Liz Gross
“This booklet comes directly from a series of 15 blog posts I wrote in 2009. My intention was to offer some guidance for journalists who are ready to learn how to transform themselves into multimedia journalists.”
-Mindy McAdams professor at College of Journalism and Communications, University of Florida
“At least on the Web, you can amend. The ethic of the Web is to say what you know as quickly as you can, and then reiterate over and over again. The Web is kind of a self-cleaning oven, and what you have up there can grow more accurate as time goes by. That’s never true of print. It’s always there for the ages.”—David Carr: A Media Omnivore Discusses His Diet : NPR (via thisistheverge)