December 2011
9 posts
“So how do you get to the essence of an institution? How do you discover what’s...”
– I’m listening. Tell me your version of the story. - mStoner - Blog
The Atlantic: How One Magazine Became Profitable... →
“Digital first” doesn’t have to mean “death to print.” The Atlantic offers a lot of lessons that higher ed can learn from when it comes to adjusting your workflow and newsroom to prioritize smart web publishing while still allowing your print component to thrive.
Lifetime Engagement Management: Know Thyself, Know... →
The most important things in life, Fran reminds us, are data and relationships. You get these, you get the keys to the lifecycle castle, and everyone is happy. The rest, as the sages would say, is commentary.
“Facebook’s decision to close down Facebook Places was a huge indicator...”
– What Does Facebook’s Acquisition of Gowalla Mean for #highered? -
SCVNGR’s Jeffrey Kirchick weighs in.
“Intensive training and hours of practice helps emergency room doctors and nurses...”
– The Bleeding Edge « think do
A List Apart: Articles: What I Learned About the... →
What did you learn about the web this year?
Harvard Stories - Record, Share, Preserve Your... →
Interesting… Harvard launches its own StoryCorps. Plans to allow users to upload their own stories in the coming months.
“The proliferation of this mobile photo App and the focused slick mobile...”
– Instagram Beyond the Numbers - Scatter/Gather: a Razorfish blog about content strategy, pop culture and human behavior
Paper jam prevention, time machines, and more! –... →
Duke continues to impress with how they’re using Foursquare to truly enhance the campus experience.
November 2011
29 posts
The Value of Stories for Business ·... →
A Storify wrap-up of my keynote at Gilbane Boston, including slides and reactions via Twitter.
“For Georgy Cohen, manager of web content and strategy at Tufts University...”
– Time to Get Strategic With Content | University Business Magazine
Niche Social Networks Deliver Big Results →
Some great points here. Are you using Instagram, as major publishers like NPR have? Is your dining hall on Foodspotting? Can you complement a visual identity or branding rollout via Pinterest? There are a lot of channels out there - check out the world beyond Twitter and Facebook, and see if these tools can better help you achieve your goals.
“Today’s prospect is next decade’s donor. This is why your admissions team needs...”
– I’d like to introduce myself as…myself…and then again, as myself. | Fran Zablocki
The early college search process through the... →
Some highly valuable reminders. Also - Nintendo DS!? Yes, this is a mobile device you should be testing on…
“The “mobile web” does exist but it’s from the standpoint of giving a name to the...”
– Mobile Strategy Is Dead, Long Live Content Strategy – Mobile in Higher Ed
Dave Olsen, once more with the smartness.
“The more people use the Web to live their lives and do their jobs, the more web...”
– You don’t need a mobile strategy
“Mobile is the next imperative channel. Technology makes things easier and adds...”
– 5 Ways Higher Education Is Leveraging Mobile Tech
“I find that, more & more, I look outside #highered for suggestions, ideas,...”
– @ColB on Twitter
“61% of parents prefer video produced by students on campus. 38% prefer video...”
– New Cappex Infographic: What Parents Want from Colleges | The College Insider: Breaking News about Colleges & Scholarships from Cappex
“Go beyond the content you offer, and think of the experience you’re trying to...”
– Frictionless
This is a great reminder: you can have extraordinary content and a powerful message, but if it is not easy for people to access or share, its value is diminished. We can learn something from these successful content pay models — consider the experience. 