“After spending the better part of a year observing the wonders of Tumblr from a close range, I decided that Oberlin should try and cultivate a following on our college Tumblr. Summer was the perfect time to do this: Most students are away from Oberlin (and missing it desperately); recent graduates are only realizing how much they miss the place they called home for four years; and rising high school seniors are gearing up in their college searches.”—A Resurgence of Tumblove - CASE Social Media
“Property Ladder often profiles flippers who have limited cash but are eager to get started. So they dive right in, assuming that home inspections are a waste of time and money. They’ve walked around the property; they know what they’re getting. They ignore the risks. Website equivalent: we often don’t check our plans and ideas with expert peers or colleagues who have already completed a successful web relaunch project. You have to identify risks in order to mitigate them.”—TLC Property Ladder – true for website relaunches too. « Susan Talbert Evans
“But I know for me and quite a few friends, Pinterest has quickly become that rare tool that is easy, addictive AND incredibly useful. And if I can bring our school into that mix, I feel like I should at least experiment a bit and see what happens. Besides, we’re always hearing about the need for more visual and less text-heavy communication. Maybe this curation process will help me become a better visual storyteller in other outlets like our blog and print magazine.”—Should Universities Use Pinterest?
“I believe that the ultimate solution shouldn’t hinge on scripting or CSS—and certainly nothing like UA detection, cookies, custom scripting on the front end, or any server-side shenanigans. Our aim is to represent and serve content appropriately, and for that reason I believe that this should be solved in markup. … What we need is a new markup pattern—one that allows us to specify multiple source files, but still specify universally-recognized markup as “fallback content” for browsers that don’t recognize the new tag.”—A List Apart: Articles: Responsive Images: How they Almost Worked and What We Need
“Simplify. Simplify. Simplify. That was the overarching theme of many of our discussions with the Office of Undergraduate Admissions when imagining a new Web presence. Let’s step back and make things easier for the user. Focus on the key messages that UoA wants to get out there about Vanderbilt. What are the key ACTIONS we want prospective students to take when they visit the site? Once we know those things — it flows from there.”—
“The truth is, our brand belongs to our community as much as it belongs to us, if not more so. That identity is not a decree that gets passed down; it is shared and, more to the point, it is co-created. While we shape and communicate it, they are out there living it.”—
“If you care about editorial/content strategy, content management, blogging, or digital publishing, Project Argo is the kind of exemplar we’d be bone-stupid to ignore. The philosophy behind Argo will be familiar to content strategy and publishing people: Sucherman summed up the sites’ essential elements as “strong original content,” “community and conversation,” and “smart curation and aggregation.”—
“By doing too much, it is difficult to do anything very well. Adopting a content strategy represents an opportunity to focus your messages, reduce your workload, and increase your effectiveness.”—Doing Better By Doing Less « think do
I think there are two key ingredients to a creative work environment: small, integrated teams, and permission to fail. On the former, you need to work with people for whom you have a chance to get close to, and whose skills are different from your own. So, put the writers in with the designers and developers, and get them all talking about what they do. Encourage them to argue; good (i.e., respectful, thoughtful) arguments are great ways to learn and generate ideas.
Second, let them try new things and reward them even when (especially when) they fail. You have to be able to take risks to do great work, but too often institutions treat failure as a thing to be avoided rather than a thing to learn from. No one wants to fail, but no one ever did anything really great without first fucking up a few times.
I decided recently to evaluate my marketing toolbox. I have an MBA in Marketing, a graduate degree in Project Management, and a BA in Music with a concentration on Music Technology & Voice. As education goes, it’s a strong and interesting mix of…
“The Penn Stater, the primary communication piece that binds the alumni body together and spearheads alumni fundraising, showed how truly powerful both the story and the method (print) can be when done correctly. It’s hard to think this issue would have made such an impact as a digital or tablet version.”—Penn Stater Magazine Handles Scandal the Right Way
“When you take a look at our web analytics, our number two referrer (right behind our parent institution’s website) is Facebook. Visitors coming from Facebook spend almost a full minute more on our site than the average visitor. Our students are finding our site through Facebook, so I’ll continue to try to find more students through Facebook.”—Why Facebook Ads Work for Higher Education | Liz Gross
“This booklet comes directly from a series of 15 blog posts I wrote in 2009. My intention was to offer some guidance for journalists who are ready to learn how to transform themselves into multimedia journalists.”
-Mindy McAdams professor at College of Journalism and Communications, University of Florida
“At least on the Web, you can amend. The ethic of the Web is to say what you know as quickly as you can, and then reiterate over and over again. The Web is kind of a self-cleaning oven, and what you have up there can grow more accurate as time goes by. That’s never true of print. It’s always there for the ages.”—David Carr: A Media Omnivore Discusses His Diet : NPR (via thisistheverge)
“So how do you get to the essence of an institution? How do you discover what’s unique and special about a school or campus so that you can use what you find out in the visual design, features, and copy of a website? My best advice? Don’t make assumptions. Don’t assume you already know the story.”—I’m listening. Tell me your version of the story. - mStoner - Blog
"Digital first" doesn’t have to mean "death to print." The Atlantic offers a lot of lessons that higher ed can learn from when it comes to adjusting your workflow and newsroom to prioritize smart web publishing while still allowing your print component to thrive.
The most important things in life, Fran reminds us, are data and relationships. You get these, you get the keys to the lifecycle castle, and everyone is happy. The rest, as the sages would say, is commentary.
“Facebook’s decision to close down Facebook Places was a huge indicator that the “check-in” space was fading and that we were gravitating towards new forms of geolocation: practical means like getting directions or finding where the closest taxi is. Now, Facebook’s acquisition of Gowalla is a huge indicator of the importance of tying your location into a story.”—
“Intensive training and hours of practice helps emergency room doctors and nurses make dozens of rapid-fire decisions on the spot. More significantly, these medical professionals have a crystal clear filter through which to weigh their options – which patient outcomes will most benefit from immediate attention. For marketing communications, that filter is a comprehensive content strategy.”—The Bleeding Edge « think do
“For Georgy Cohen, manager of web content and strategy at Tufts University (Mass.) and co-founder of the blog “Meet Content,” content strategy is what gives all of those channels, platforms, and projects a meaningful structure and purpose. “Content strategy is not a ‘thing to do’; it’s the purpose and the process behind the things we do,” she explains.”—Time to Get Strategic With Content | University Business Magazine
Some great points here. Are you using Instagram, as major publishers like NPR have? Is your dining hall on Foodspotting? Can you complement a visual identity or branding rollout via Pinterest? There are a lot of channels out there - check out the world beyond Twitter and Facebook, and see if these tools can better help you achieve your goals.