April 2012
25 posts
“Underneath it all, a master content strategist must be an advocate and a...”
– A List Apart: Articles: Tinker, Tailor, Content Strategist
“Like the grains of sand, once combined the relationship between content, design...”
– Leading by Design: Q&A with The Boston Globe’s Miranda Mulligan | Sparksheet
Content: The New Marketing Equation →
Management buy-in, cultural change, and acquisition of new skills are at the core of achieving competency, and eventually excellence, in content marketing.
“The development and evolution of motion graphics enables news organizations to...”
– Motion graphics: New weapons of visual journalism – The Society for News Design – SND
Come on, Tour Guides, Tell Me a Story - Head Count... →
When I go on campus tours, I often marvel at all the facts that flow from the mouths of student tour guides—names, numbers, statistics, and obligatory tallies of the library’s books. The personal stories I hear from students are often more memorable than all of that data, however. In other words, a good story can help those facts go down easier.
Ron Bronson: It's Not Enough To Have An Idea, You... →
notaquarterback:
Brainstorming can yield some great ideas. When we put our minds to it, we can come up with all sorts of things. But unlike playing in the playground, the sand castles we build in real life have to be things people can live in.
Sometimes in a frustrating situation, I find that it’s easy to…
“Can Twitter really be useful in academia? Tweet This SIG! will cover everything...”
– NERCOMP : Events
Come hang out with me and a great NERCOMP lineup in Norwood, Mass., on May 9 and learn more!
Taxonomy: Content Strategy’s New Best Friend |... →
As user trends continue to shift from search to discovery, creating the structure and process to support that discovery requires a sophisticated content strategy.
“I don’t think mobile has changed clients’ content needs; rather, I think mobile...”
– Mobile strategy, responsive design & adaptive content: interview with Randall Snare & Laurence Veale — lucid plot, by Jonathan Kahn
Our first 48 hours on Instagram | Web... →
The Instagram community re-enforced our existing notion that content is king. The photos we posted with a deeper meaning got more of a reaction. People often describe Instagram as a “photo version of Twitter” but it is much more. Not every photo is worth a thousand words, but the closer you can get to that thousand the more of a reaction you will get.
20-somethings switch between media 27 times an... →
A study commissioned by Time Warner found that “digital natives” — people in their 20s — switched media venues 27 times a non-working hour (for example, switching from TV to phone while sitting on the couch.) That’s 13 times during a 30-minute TV show.
Thirty people participated in the study, and researchers monitored them for 300 hours. Participants wore eyeglass cameras and biometric belts....
Discipline: The Killer App to Curb Digital... →
With a smorgasbord of potential outlets for digital activation, leadership is needed to help teams prioritize, manage and benefit from the flow of new engagement opportunities.
How We Will Read: Clay Shirky
fndgs:
This post is part of “How We Will Read,” an interview series exploring the future of books from the perspectives of publishers, writers, and intellectuals. Read our kickoff post with Steven Johnson here. And check out our new homepage, a captivating new way to explore Findings.
This week, we were extremely honored to speak to Internet intellectual Clay Shirky, writer, teacher, and...
Tumblr for Arts Schools Admissions – Tips from... →
With the “top of the funnel” in mind and a visually engaging medium at his fingertips, Lou has defined a content strategy and frequency that he was willing to share with us.
“There are some game mechanics that are worth considering as we plan for the...”
– The Science of Games: Why the Game Layer is the (Present and) Future of the Web | Link: The Journal of Higher Education Web Professionals
“I think video on fundraising sites is expected and it seems almost standard to...”
– Campaign Websites: I have some answers but I also have a lot of questions. « Susan Talbert Evans
“Mobile usage is at an inflexion point. What was once a small, secondary channel...”
– Why Mobile Web Matters | NPR Digital Services
Perry Hewitt: 10 commandments for enterprise... →
perryhewitt:
Today’s This American Life led with a selection of Ten Commandments for unlikely and rather specific audiences. There were the Ten Commandments for Gold Miners (“thou shalt not pan out gold from another’s riffle box”), for umpires (unsurprisingly, “keep your eye on the ball”), and Paris…
“The purpose of the modern organization is to make it easy and natural and...”
– Seth’s Blog: Organized bravery
“The organization of tomorrow must forget about the future and focus on today...”
– From built-to-last to built-to-change
The FJP: USA Today Bets on Adaptive Mobile →
futurejournalismproject:
Digiday highlights USA Today’s approach to app development. USA Today is the only “big 3” publisher (WSJ, NY Times, USA Today) to not charge for content on any device, relying exclusively on advertising:
Newspapers are experimenting with different ways of distributing content on…
