The news apps team, he said, “is an important component of an emerging strategy in which increasingly the radio we produce and the digital content we produce will be more effectively married together, both on the desktop Web and over time, mobile platforms and tablet platforms and other screens.”
“You need to ask yourself if your external social presence is a reflection of your customer’s real-world experience? You need to decide if you’re putting a superficial veneer on an otherwise poor experience? Maybe you should ask yourself if you can use your social media stream to change your internal culture?”—Does your staff read your Tweets? #HighFive? | Tippingpoint Labs
Site visitors and app users come for the content. Of course, the information architecture (IA) and the site search must make that content easy to find. The design must be attractive and usable. The technology must work. But IA, search, design, and technology are all there to support the content that people come for: the words and images that make up the conversations between your visitors and your site or app.
The rapid adoption of cell phones and, especially, the spread of internet-connected smartphones are changing people’s communications with others and their relationships with information. Users’ ability to access data immediately through apps and web browsers and through contact with their social networks is creating a new culture of real-time information seekers and problem solvers.
“Yes, we’re poor, so nonprofits often think of us as volunteers rather than donors. But, there’s this new great thing called micro-fundraising that we are actually capable of participating in. If we all give our spare change every now and again, it would make a BIG difference. And learning to give at a younger age forms a lifetime habit of giving (so in the future when some of us are millionaires, we’ll be able to give way bigger!).”—College Kids and Our Relationship to Giving | HelpAttack!