Vice President of Marketing at Mongoose Research, Marty Agius, joins Admissions Live for an overview of best practices in an admissions-first approach to mobile communication strategies. From text messaging to mobile web sites, Marty brings over 26 years of marketing experience to the show along with dos and don’ts for mobile web content curation.
Software engineers don’t get into coding because they want someone to tell them what to do, they get into it because they discovered they could create something useful. Every single software engineer fell in love with coding because she made a small, useful program early on and was hooked.
The Internet-enabled future will reach more than kitchen appliances, of course, but it’s a useful shorthand for delving into an approach to non-traditional devices that extends way beyond smartphones and tablets.
“The Tribune company’s CMS is powerful but monolithic. It makes publishing news for several huge metro areas possible, but it also means that it is hard to build new applications. Lucky for us, the IT team has been developing an API that lets us create custom tools to read from and write to the CMS.”—Covering the NATO summit « News Apps Blog
Lou Hoffman talks about how you get the most SEO bang for your press release buck. The key is backlinks.
Search engine algorithms don’t distinguish between syndicated content like our news release and actual stories crafted by journalists. The algorithm simply sees content hanging off of www.reuters.com. This is significant because not all backlinks are created equal. A backlink from Reuters, a global media property with mass readership and a zillion backlinks itself, carries considerable clout. For the cost of news release distribution (cheap), we generated three golden links.