June 2012
12 posts
“You can’t get more interactive than a conversation among people who care...”
– What makes Twitter Twitter? - alt.adrianshort
Admissions-First Mobile Strategy | Higher Ed Live →
Vice President of Marketing at Mongoose Research, Marty Agius, joins Admissions Live for an overview of best practices in an admissions-first approach to mobile communication strategies. From text messaging to mobile web sites, Marty brings over 26 years of marketing experience to the show along with dos and don’ts for mobile web content curation.
Content Strategy Summit 2012 - September 27, 2012 →
Very, very excited and honored to be included in this stellar lineup along with Ginny Redish, Melissa Rach, Margot Bloomstein, Relly Annett-Baker and Karen McGrane.
I will be speaking about content strategy for online news organizations - that includes higher ed newsrooms, as well as news operations within other organizations.
Psst: You can get a 20% discount on registration with the code...
ALL CAPS: Instagram | Link: The Journal of Higher... →
I share my take on one of my favorite social media platforms, and so do two other higher ed smarties, Nick Denardis of Wayne State University and Bruce Floyd of the University of Florida.
Brand-building in Facebook WITHOUT the Fan Page →
The care and feeding of software engineers (or,... →
Software engineers don’t get into coding because they want someone to tell them what to do, they get into it because they discovered they could create something useful. Every single software engineer fell in love with coding because she made a small, useful program early on and was hooked.
Does your newsroom have a smart-refrigerator... →
The Internet-enabled future will reach more than kitchen appliances, of course, but it’s a useful shorthand for delving into an approach to non-traditional devices that extends way beyond smartphones and tablets.
“Today, adopting social technologies are a ticket to play, not a ticket to win,”...”
– How Harvard’s Paving the Way in Digital Communication | BostInno
“People turn more often to digital content but don’t necessarily trust it. Why?...”
– (Re)consider the Source | Contents Magazine
What are the implications for higher ed?
“The Tribune company’s CMS is powerful but monolithic. It makes publishing news...”
– Covering the NATO summit « News Apps Blog
Storytelling Techniques For Effective Business... →
Lou Hoffman talks about how you get the most SEO bang for your press release buck. The key is backlinks.
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Search engine algorithms don’t distinguish between syndicated content like our news release and actual stories crafted by journalists. The algorithm simply sees content hanging off of www.reuters.com. This is significant because not all backlinks are created equal. A backlink from...
May 2012
7 posts
Making the case for online co-creation and tapping... →
NPR creates news applications team as part of... →
The news apps team, he said, “is an important component of an emerging strategy in which increasingly the radio we produce and the digital content we produce will be more effectively married together, both on the desktop Web and over time, mobile platforms and tablet platforms and other screens.”
“You need to ask yourself if your external social presence is a reflection of...”
– Does your staff read your Tweets? #HighFive? | Tippingpoint Labs
Content as Conversation | UX Magazine →
Site visitors and app users come for the content. Of course, the information architecture (IA) and the site search must make that content easy to find. The design must be attractive and usable. The technology must work. But IA, search, design, and technology are all there to support the content that people come for: the words and images that make up the conversations between your visitors and your...
Just-in-time Information through Mobile... →
The rapid adoption of cell phones and, especially, the spread of internet-connected smartphones are changing people’s communications with others and their relationships with information. Users’ ability to access data immediately through apps and web browsers and through contact with their social networks is creating a new culture of real-time information seekers and problem solvers.
“Yes, we’re poor, so nonprofits often think of us as volunteers rather than...”
– College Kids and Our Relationship to Giving | HelpAttack!
April 2012
25 posts
“Underneath it all, a master content strategist must be an advocate and a...”
– A List Apart: Articles: Tinker, Tailor, Content Strategist 