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Moving mobile: ReadWriteWeb chooses responsive design over a native iPhone app » Nieman Journalism Lab

As indicators continue to show we’re going more mobile, publishers are adjusting their strategy to find the best way to serve that audience. And, as it turns out, they’re learning more about their audience’s reading preferences. For ReadWriteWeb, more readers tend to look at the site’s content through the iPhone’s Safari browser than from its iPhone app. And tablets, led overwhelmingly by the iPad, are the fastest growing segment of RWW’s audience.