In Transit

LukeW | An Event Apart: Mobile Content Strategy

Wed, 08 Aug 2012 09:52:07 -0400

LukeW | An Event Apart: Mobile Content Strategy:

In her presentation at An Event Apart in Washington DC 2012Karen McGrane outlined why providing content to mobile users is not only a strategic imperative but also an obligation for many organizations.

Watch a creepy guy smell someone: The New York Times builds contextual multimedia into the flow of a story » Nieman Journalism Lab

Sat, 04 Aug 2012 09:08:22 -0400

Watch a creepy guy smell someone: The New York Times builds contextual multimedia into the flow of a story » Nieman Journalism Lab:

I love this idea of making multimedia a contextual experience, logically enhancing the narrative as it progresses (while leaving the choice to consume it up to the reader), not something dumped into the top or middle of a story.

"StoriesFrom allows professional and amateur filmmakers a relatively easy way to produce an online..."

Thu, 02 Aug 2012 21:36:33 -0400

“StoriesFrom allows professional and amateur filmmakers a relatively easy way to produce an online multimedia package by using tools found around the Internet.”

- The Tiziano Project launches multimedia platform StoriesFrom » Nieman Journalism Lab

"In a 2008 survey of managers across the global, by Proudfoot Consulting, internal communication..."

Thu, 02 Aug 2012 21:16:33 -0400

“In a 2008 survey of managers across the global, by Proudfoot Consulting, internal communication problems was the second most cited barrier to productivity.”

- Making the case for internal communications in higher education | Higher Education Network | Guardian Professional

6 steps to effective college web copy – without the hype | juliewuthnow.com

Thu, 02 Aug 2012 21:12:38 -0400

6 steps to effective college web copy – without the hype | juliewuthnow.com:

University websites also need to attract and engage the students who represent a good fit. And it takes solid research, clear communications, and effective persuasion at the right time and in the right way to make that happen. The moral of the story? You need strong copy, but it must be copy that’s suited to the higher education environment.

BuzzFeed’s strategy - Chris Dixon

Thu, 02 Aug 2012 21:05:49 -0400

BuzzFeed’s strategy - Chris Dixon:

We focus on publishing content our readers love so much they think it is worth sharing. It sounds simple but it’s hard to do and it is the metric that aligns our company with our readers. In the long term is good for readers and good for business.

Content Management Systems Used by Government Agencies | HowTo.gov

Mon, 30 Jul 2012 07:39:08 -0400

Content Management Systems Used by Government Agencies | HowTo.gov

Why social media roles in newsrooms shouldn’t just be for ‘young people’ | Poynter.

Fri, 27 Jul 2012 10:20:26 -0400

Why social media roles in newsrooms shouldn’t just be for ‘young people’ | Poynter.:

Journalists of all ages should recognize that social media conversations aren’t entirely frivolous; they can help us understand who community members are, what’s important to them and how they’re connecting with stories. We’re all working toward a mission of community building, whether it’s online or not. If we put aside our ageism and work to recognize the value in one another’s experiences, we can better collaborate on projects and make informed decisions in the newsroom.

Inside the Story

Wed, 25 Jul 2012 19:43:56 -0400

Inside the Story :

“A masterclass in digital storytelling, from the people who do it best.” - Now available for free download

What Teenagers Really Think of Your Marketing – 2012 TeensTALK Takeaways | Inigral Insights

Wed, 25 Jul 2012 19:39:23 -0400

What Teenagers Really Think of Your Marketing – 2012 TeensTALK Takeaways | Inigral Insights

For Higher Ed Marketers, Klout Should Not Count

Wed, 25 Jul 2012 19:38:40 -0400

For Higher Ed Marketers, Klout Should Not Count

Twitter Is Working on a Way to Retrieve Your Old Tweets - NYTimes.com

Tue, 24 Jul 2012 18:53:22 -0400

Twitter Is Working on a Way to Retrieve Your Old Tweets - NYTimes.com:

Trying to remember that pithy, brilliantly composed tweet about the latest Wes Anderson movie that you fired off a few months ago? You’re out of luck: Twitter gives users access only to the last few thousand posts made to the site. But Dick Costolo, Twitter’s chief executive, promises that this will eventually change. “We’re working on a tool to let users export all of their tweets,” Mr. Costolo said in a meeting with reporters and editors at The New York Times on Monday. “You’ll be able to download a file of them.”

"What is the nature of news on YouTube? What types of events “go viral” and attract the..."

Mon, 16 Jul 2012 07:31:46 -0400

“What is the nature of news on YouTube? What types of events “go viral” and attract the most viewers? How does this agenda differ from that of the traditional news media? Do the most popular videos on YouTube tend to be videos produced by professional news organizations, by citizens or by political interest groups or governments? How long does people’s attention seem to last? The Pew Research Center’s Project for Excellence in Journalism examined 15 months’ worth of the most popular news videos on the site (January 2011 to March 2012)[2]-some 260 different videos in all-by identifying and tracking the five most-viewed videos each week located in the “news & politics” channel of YouTube, analyzing the nature of the video, the topics that were viewed most often, who produced them and who posted them.[3] The data reveal that a complex, symbiotic relationship has developed between citizens and news organizations on YouTube, a relationship that comes close to the continuous journalistic “dialogue” many observers predicted would become the new journalism online.”

- YouTube & News | Project for Excellence in Journalism (PEJ)

Major news organizations find they have to lighten up to thrive on YouTube » Nieman Journalism Lab

Mon, 16 Jul 2012 07:29:31 -0400

Major news organizations find they have to lighten up to thrive on YouTube » Nieman Journalism Lab:

Yes, in an ever-expanding universe of cats, Drunk History, and nostalgia for old commercials, people really are turning to YouTube for some news and information — mostly in search of stories with dramatic visuals.

Haik: Washington Post web team a ‘disruption layer’ in the newsroom | Poynter.

Fri, 13 Jul 2012 11:18:08 -0400

Haik: Washington Post web team a ‘disruption layer’ in the newsroom | Poynter.:

“The kind of team I’m trying to build at the Post [requires] a varied skillset,” she said. “They are journalists first — content comes first, of course. You also have to know how technology works, but you don’t necessarily have to be a coder or developer. Conceptual knowledge of how all that works is very important. We need people working in the newsroom who can work and engage with developers.”

#hewebSYR 2012 recap | Link: The Journal of Higher Education Web Professionals

Fri, 13 Jul 2012 09:59:53 -0400

#hewebSYR 2012 recap | Link: The Journal of Higher Education Web Professionals:

I think I would say that what was initially a bit of a concern – She’s a Web developer. He’s a social media coordinator. Can they get along in the suburbs?! – turned out to be one of the biggest strengths of the Syracuse regional. With only one track to choose from, the Web marketers in the room got a chance to see what a really smart developer can help them achieve, and the Web developers in the room got a chance to see what really smart communications professionals and educators can do to advance the missions of our schools with online tools.

2012 E-Recruiting Practices Report from Noel-Levitz

Thu, 12 Jul 2012 07:46:12 -0400

2012 E-Recruiting Practices Report from Noel-Levitz:

The new 2012 E-Recruiting Practices Report from Noel-Levitz shows colleges and universities are working to keep up with prospective students’ changing behaviors and preferences by employing a wide range of online technologies such as mobile-optimized Web sites, text messaging, social media, QR codes, and more.

We’ll tell you what you really want: Mobile context, top tasks, and organization-centric thinking | Sara Wachter-Boettcher, Content Strategist

Wed, 11 Jul 2012 12:17:25 -0400

We’ll tell you what you really want: Mobile context, top tasks, and organization-centric thinking | Sara Wachter-Boettcher, Content Strategist:

When your organization is truly customer focused, right down to its core, then the prospect of preparing your content to go wherever your users are stops seeming outlandish and starts seeming like the only sensible course of action.

Go Mobile at Texas A&M University | gomobile.tamu.edu (via @dmolsen @mherzber)

Wed, 11 Jul 2012 10:22:35 -0400

Go Mobile at Texas A&M University | gomobile.tamu.edu (via @dmolsen @mherzber):

A great educational resource for the TAMU community about mobile technology and the value of responsive web design.

"Just because someone is doing a search from a mobile device doesn’t make it a local search." - @karenmcgrane http://t.co/jVSbfiwb

Wed, 11 Jul 2012 08:50:33 -0400

"Just because someone is doing a search from a mobile device doesn’t make it a local search." - @karenmcgrane http://t.co/jVSbfiwb