In Transit

Making the case for online co-creation and tapping crowds for marketing content and ideas | Getting Results From Crowds

Fri, 25 May 2012 13:59:30 -0400

Making the case for online co-creation and tapping crowds for marketing content and ideas | Getting Results From Crowds

NPR creates news applications team as part of strategy for ‘multimedia audio’ | Poynter.

Mon, 21 May 2012 17:37:31 -0400

NPR creates news applications team as part of strategy for ‘multimedia audio’ | Poynter.:

The news apps team, he said, “is an important component of an emerging strategy in which increasingly the radio we produce and the digital content we produce will be more effectively married together, both on the desktop Web and over time, mobile platforms and tablet platforms and other screens.”

"You need to ask yourself if your external social presence is a reflection of your customer’s..."

Fri, 11 May 2012 22:42:47 -0400

“You need to ask yourself if your external social presence is a reflection of your customer’s real-world experience? You need to decide if you’re putting a superficial veneer on an otherwise poor experience? Maybe you should ask yourself if you can use your social media stream to change your internal culture?”

- Does your staff read your Tweets? #HighFive? | Tippingpoint Labs

whatshouldwecallsocialmedia: WHEN ACCOUNT TELLS THE CLIENT WE...

Tue, 08 May 2012 15:14:49 -0400

whatshouldwecallsocialmedia:

WHEN ACCOUNT TELLS THE CLIENT WE CAN “MAKE IT GO VIRAL.”

Content as Conversation | UX Magazine

Tue, 08 May 2012 11:29:13 -0400

Content as Conversation | UX Magazine:

Site visitors and app users come for the content. Of course, the information architecture (IA) and the site search must make that content easy to find. The design must be attractive and usable. The technology must work. But IA, search, design, and technology are all there to support the content that people come for: the words and images that make up the conversations between your visitors and your site or app.

Just-in-time Information through Mobile Connections | Pew Research Center's Internet & American Life Project

Tue, 08 May 2012 09:57:01 -0400

Just-in-time Information through Mobile Connections | Pew Research Center's Internet & American Life Project:

The rapid adoption of cell phones and, especially, the spread of internet-connected smartphones are changing people’s communications with others and their relationships with information. Users’ ability to access data immediately through apps and web browsers and through contact with their social networks is creating a new culture of real-time information seekers and problem solvers.

"Yes, we’re poor, so nonprofits often think of us as volunteers rather than donors. But, there’s this..."

Wed, 02 May 2012 07:59:37 -0400

“Yes, we’re poor, so nonprofits often think of us as volunteers rather than donors. But, there’s this new great thing called micro-fundraising that we are actually capable of participating in. If we all give our spare change every now and again, it would make a BIG difference. And learning to give at a younger age forms a lifetime habit of giving (so in the future when some of us are millionaires, we’ll be able to give way bigger!).”

- College Kids and Our Relationship to Giving | HelpAttack!

"Underneath it all, a master content strategist must be an advocate and a diplomat. We must advocate..."

Thu, 26 Apr 2012 13:49:40 -0400

“Underneath it all, a master content strategist must be an advocate and a diplomat. We must advocate on behalf of the end users, the business users, the stakeholders, and the content vision itself. And we must use diplomacy to influence a wide range of people over whom we don’t have any actual authority.”

- A List Apart: Articles: Tinker, Tailor, Content Strategist

(via Inside the Story: now on sale! « Adam Westbrook ::...

Thu, 26 Apr 2012 09:22:24 -0400

(via Inside the Story: now on sale! « Adam Westbrook :: online video & entrepreneurial journalism)

"Like the grains of sand, once combined the relationship between content, design and development is..."

Tue, 24 Apr 2012 21:13:44 -0400

“Like the grains of sand, once combined the relationship between content, design and development is very difficult to separate.”

- Leading by Design: Q&A with The Boston Globe’s Miranda Mulligan | Sparksheet

Content: The New Marketing Equation

Tue, 24 Apr 2012 21:05:01 -0400

Content: The New Marketing Equation:

Management buy-in, cultural change, and acquisition of new skills are at the core of achieving competency, and eventually excellence, in content marketing.

"The development and evolution of motion graphics enables news organizations to communicate with some..."

Tue, 24 Apr 2012 20:05:39 -0400

“The development and evolution of motion graphics enables news organizations to communicate with some of the most cutting-edge and effective methods in digital media today. However, as always, the most important thing to consider about new tools is not the tool itself, but its effectiveness in helping tell stories in the best ways they can be told.”

- Motion graphics: New weapons of visual journalism – The Society for News Design – SND

Come on, Tour Guides, Tell Me a Story - Head Count - The Chronicle of Higher Education

Tue, 24 Apr 2012 10:04:56 -0400

Come on, Tour Guides, Tell Me a Story - Head Count - The Chronicle of Higher Education:

When I go on campus tours, I often marvel at all the facts that flow from the mouths of student tour guides—names, numbers, statistics, and obligatory tallies of the library’s books. The personal stories I hear from students are often more memorable than all of that data, however. In other words, a good story can help those facts go down easier.

Ron Bronson: It's Not Enough To Have An Idea, You Have To Own It

Tue, 24 Apr 2012 08:13:02 -0400

Ron Bronson: It's Not Enough To Have An Idea, You Have To Own It:

notaquarterback:

Brainstorming can yield some great ideas. When we put our minds to it, we can come up with all sorts of things. But unlike playing in the playground, the sand castles we build in real life have to be things people can live in.

Sometimes in a frustrating situation, I find that it’s easy to…

"Can Twitter really be useful in academia? Tweet This SIG! will cover everything from Twitter basics..."

Sun, 22 Apr 2012 12:27:35 -0400

“Can Twitter really be useful in academia? Tweet This SIG! will cover everything from Twitter basics to advanced uses in higher education. Participants will walk away with a deeper understanding of this powerful real-time communication tool along with a Twitter toolkit to help get them started on a new and exciting Twitter adventure.”

- NERCOMP : Events

Come hang out with me and a great NERCOMP lineup in Norwood, Mass., on May 9 and learn more!

Taxonomy: Content Strategy’s New Best Friend | Johnny Holland

Wed, 18 Apr 2012 15:06:29 -0400

Taxonomy: Content Strategy’s New Best Friend | Johnny Holland:

As user trends continue to shift from search to discovery, creating the structure and process to support that discovery requires a sophisticated content strategy.

"I don’t think mobile has changed clients’ content needs; rather, I think mobile has illuminated..."

Wed, 18 Apr 2012 08:49:21 -0400

“I don’t think mobile has changed clients’ content needs; rather, I think mobile has illuminated content problems.”

- Mobile strategy, responsive design & adaptive content: interview with Randall Snare & Laurence Veale — lucid plot, by Jonathan Kahn

Our first 48 hours on Instagram | Web Communications - Wayne State University Blogs

Wed, 18 Apr 2012 08:03:46 -0400

Our first 48 hours on Instagram | Web Communications - Wayne State University Blogs:

The Instagram community re-enforced our existing notion that content is king. The photos we posted with a deeper meaning got more of a reaction. People often describe Instagram as a “photo version of Twitter” but it is much more. Not every photo is worth a thousand words, but the closer you can get to that thousand the more of a reaction you will get.

20-somethings switch between media 27 times an hour

Fri, 13 Apr 2012 08:09:40 -0400

20-somethings switch between media 27 times an hour:

A study commissioned by Time Warner found that “digital natives” — people in their 20s — switched media venues 27 times a non-working hour (for example, switching from TV to phone while sitting on the couch.) That’s 13 times during a 30-minute TV show.

Thirty people participated in the study, and researchers monitored them for 300 hours. Participants wore eyeglass cameras and biometric belts. “What they are looking for is engaging content, and they dismiss so much stuff,” said Dan Albert, SVP at Chicago’s MARC USA agency, in an Ad Age article.

Discipline: The Killer App to Curb Digital Attention Deficit - Forbes

Fri, 13 Apr 2012 08:07:29 -0400

Discipline: The Killer App to Curb Digital Attention Deficit - Forbes:

With a smorgasbord of potential outlets for digital activation, leadership is needed to help teams prioritize, manage and benefit from the flow of new engagement opportunities.